Dear Customer Service Representatives (specifically those of you who manage customer calls for your company’s 800 number),
I understand that you field all kinds of calls from all kinds of people in all different kinds of moods every day, and I know that you have a tough job.
However, when I have to explain my problem five times in order for you to get to a place where you stop interrupting me to offer solutions that have nothing to do with my needs because you didn’t let me finish, it’s annoying.
It’s also annoying (to say the least) when, in response to one of my complaints about some of your company’s terms, you tell me that I have incorrect information and that the terms are actually a hundred times more favorable than I thought they were, only to come back five minutes later–after putting me on hold so you can check on something else–and dash my newfound hopes by telling me that you were wrong and that I was correct in my interpretation of the terms after all. Believe me, this does not help me rebuild my faith in you OR the company you represent.
In addition, I understand that you have a script you must stick to closely and that it’s important for you to be friendly as much as possible to keep a customer calm, happy, and engaged, but when you show absolutely no sympathy for my irritation because you are trying too hard to keep the smile on your face, it sends me further over the edge. Good customer service is a mixture of politeness, calmness, a show of understanding, the desire to make it clear to your customer that you are sorry they are having issues with your company, and giving the impression that you truly care about your customer’s happiness. This is not to say that customers should have the power to get whatever they want regardless of the company’s policies or current offerings and prices, but many a customer is soothed by a great customer service agent who at least acts concerned that they might lose business if they don’t try to relate to the customer in a human way.
When I have to hang up with you and call my local store to speak to somebody else that can give me more concrete answers, it’s ridiculous. When that local rep not only calms me down, but gives me all of the time I need to explain my issues, aligns with my feelings, takes it upon herself to pull up my information on the computer so she can give me clear, accurate information and helpful tips on how I can make adjustments to my account that are better for me, as well as having the perfect mix of calmness, pleasantness, sympathy, respect, and appreciation for my business, I realize that I should have called her in the first place. You, my dear, need to be trained by her before you are allowed to answer any more customer service calls.
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