Brilliance In Advertising

I bought a new car, a Buick Regal GS, in the spring. (I still laugh when I think about how J put his girlfriend in the trunk to test out one of the safety features.)


Note: this is not a sponsored post. It’s going to seem like it IS a sponsored post, but I swear that it is not. Trust me, I’m making that car payment every single month.

Anyway, I have never loved a car as much as I love this car. In fact, I have kept the interior of this car clean since the day of purchase, and I have NEVER! EVER! done that. Ever.


Since I do mostly city driving, I love when I get an opportunity to take my car out on the highway and open it up, you know, go REALLY, REALLY fast but entirely within the speed limit, in case there are any police officers reading this.

I get comments from total strangers about this car, and about how it doesn’t “look like a Buick”. You know, just like in the commercials.


And the guys who work at my car wash LOVE ME. Err, my car.

It hasn’t always (ever?) been that way for Buick.

The brand has had some bouncing back to do, some reputation-alterations, since in the past Buick was thought of as a brand for the older/elder set. They’ve been working so hard on it, and I think they’re doing a great job. First there was that commercial (above).

Then, last week I was flipping through one of my magazines and I saw a new Buick ad that I thought was complete and total genius:

Buick blue hair ad

GENIUS. I think this satisfies all requirements of their image change, don’t you? It’s timely, brings the brand forward without trying to deny its past, it makes you look/think twice, and it’s fun.

Not to mention the fact that it makes me think happy thoughts about a couple of friends who rather enjoy sporting multicolored hair. (waves to Tabatha and Kendra)

We are overloaded on a daily basis with images and video, all trying to grab our attention for just a few seconds. I saw that ad last week and I haven’t been able to stop thinking about it. If that’s not a sign of brilliance in advertising, I don’t know what is. I’m really proud to be a card-carrying (car-driving!) member of the Buick family.

Here’s a question for you: have you seen any ads that have stuck in your brain lately because they were so well done? I want to see!


  • Connie Burke

    I now pronounce you the Indisputable Queen of Buick! Cuz you’re REGAL, get it?? And, we love having you in the Fam. You will forever be welcome at the Buick Family Picnic and I’ll save a seat for you at the Buick Family Reunion. You can just LaCrosse state lines and drive up to the little Enclave known as Detroit for an Encore visit with us again, Veran-know-what-I-mean?

    • Melisa Wells

      I love her hair too! It ALMOST makes me want to try that. And then I smack myself and tell myself to snap out of it.